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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? I met my wife in sales boot camp. Bret was formerly the CTO at Facebook.

Scale 167
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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. If you're generating something that's brand new, like a brand new category, nobody understands about it. Because that (abandonment) wouldn’t be a solid foundation to acquire more new users.

Startup 52
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

In my opinion, the biggest downside to working in-house, whether it is a big brand or a startup, is that the messaging remains the same: the tech can evolve and it may have new features, yet the story around it tends to remain the same. Hence, PR should become an essential part of your integrated marketing strategy.