OpenView Labs

OCTOBER 5, 2021

B2B growth, on the other hand, tends to focus more on revenue—ARR, and so forth. In a B2B company, growth is applied much more broadly, taking a cross-functional, multidisciplinary approach that includes sales, marketing, customer success, product, and others. As Hila explained, the B2C funnel is very direct and short.

B2C 65

B2C B2B New CTO Acquisition 65

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

DECEMBER 3, 2020

* How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Does it have to be tied to a number related to revenue? Bret was formerly the CTO at Facebook. You got to do that too.

Scale 178

Scale Sales Hiring Sales Recruiting Sales 178