New CTO Revenue Sales Funnel SMB 
SaaStr
DECEMBER 3, 2020
* How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Does it have to be tied to a number related to revenue? Bret was formerly the CTO at Facebook.
Mucker Capital
APRIL 6, 2023
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue.
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