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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.

Scale 130
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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Any activity that stimulates interest in a product/service and attracts potential customers for the purpose of filling the sales pipeline. Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. White papers.

Scale 82
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Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

Instead, you create and spread “content” online (blogs, articles, social media) to attract people … because online target audiences want information. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. and benefits?—?for