Market Segmentation Product Marketing SaaS Payments 
FastSpring
JUNE 22, 2022
We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.
Valuize Consulting
NOVEMBER 25, 2024
In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.
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Tom Tunguz
MARCH 17, 2016
He says, “A new-market disruption is an innovation that enables a larger population of people, who previously lacked the money or skill, now to begin buying and using a product and doing the job for themselves.”. Viewing the SaaS world through this lens, disruption means enabling users to do things for the first time.
Outseta
JANUARY 20, 2020
What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.
User Pilot
APRIL 29, 2024
TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. Let’s dive in!
SaaSOptics
APRIL 14, 2022
SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.
FastSpring
APRIL 13, 2023
Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. It starts with self service. Justin Scott My pleasure.
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