Market Segmentation Pricing Scaling Software Development 
OpenView Labs
JANUARY 12, 2021
Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView, and Steven Forth, Partner at Ibbaka. . Back in another lifetime—exactly one year ago—Kyle and I offered up our pricing transformations for 2020. Pricing as a part of the customer experience (CX). Pricing for value adoption.
FastSpring
AUGUST 2, 2023
It was paramount for TestDome to have a partner to help them easily scale across borders and take many kinds of payments from many different places, but there weren’t many options available to them at the time. No one can tell you right now how software developer work will look five years from now. Now, Stripe offers it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaSOptics
MAY 19, 2022
In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages. Review your pricing strategy.
SaaStr
OCTOBER 31, 2019
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I think that’s probably the fastest we’ve ever seen a company get to that scale. They got to 100 million of ARR from 1 million in three years, which is just incredible.
Outseta
JANUARY 20, 2020
Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. There was no strike price or vesting schedule associated with these units—they were simply granted to employees based on performance or as a recruiting tool.
Expert insights. Personalized for you.
53 
Let's personalize your content