User Pilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. In contrast, a customer segmentation survey focuses on existing customers and their characteristics. Segmentation survey built in Userpilot.

Payment Solutions 85

Payment Solutions SaaS Payments Payment Methods Payments 85

Tom Tunguz

MARCH 17, 2016

In these markets, concepts like Westendorp Price Sensitivity and conjoint analyses work. But to incite disruption requires a different set of marketing skills. In the Innovator’s Solution , Christensen proposes the idea of competing against non-consumption. How will buyers think about this solution relative to others?

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

FastSpring

APRIL 13, 2023

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. Justin Scott So we had an interesting birth, we had a previous company that was pointed at a different market segment. You gotta meet the market.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

ProfitWell

NOVEMBER 12, 2019

You can rely on value-based pricing to deliver products and services to different market segments. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Personas and market mapping.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

FastSpring

JUNE 22, 2022

We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses.

B2C 133

B2C Payments SaaS Payments B2B 133

SaaStr

NOVEMBER 21, 2020

I was working on a startup that was an early mobile payment platform. It was basically using Bluetooth and an app on PalmPilots to do wireless payments in restaurants. And there’s a lot of benefit to running a software as a service, in general. So if you’re ERP, boom, Workday.

SaaS Payments 262

SaaS Payments Scale Payment Services Payment Solutions 262

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Most SaaS pricing models typically fall into one of the following categories: Flat-Rate/Fixed Pricing: All users pay a single price every month to use your software.

Payments 98

Payments Pricing SaaS Payments Payment Services 98