Market Segmentation Marketplace as a Service Pricing Revenue 
User Pilot
OCTOBER 26, 2023
TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.
SaaSOptics
MAY 19, 2022
Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FastSpring
APRIL 13, 2023
From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. So I got really lucky early.
SaaStr
NOVEMBER 21, 2020
How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.
ProfitWell
AUGUST 15, 2019
Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and flexibility in abundance when determining their pricing strategy. A business that doesn’t take a dynamic approach to its pricing won’t be able to optimize customer value and won’t stay competitive for long.
FastSpring
JANUARY 8, 2019
A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.
Backlinkfy
JULY 30, 2019
Amazon: In the retail context, Amazon is a multinational online retailer with a market capitalization in excess of $195 billion U.S. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a-service solutions for business.
Expert insights. Personalized for you.
93 
Let's personalize your content