User Pilot
APRIL 21, 2024
Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?
User Pilot
JULY 27, 2023
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
User Pilot
APRIL 29, 2024
TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.
ProfitWell
NOVEMBER 12, 2019
Your core is a lot like pricing in SaaS companies. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. You can rely on value-based pricing to deliver products and services to different market segments.
ProfitWell
JUNE 15, 2020
Many of these metrics are intersectional with B2B and SaaS because they reveal important data all businesses need to know. Customer lifetime value is the total dollar amount you’re likely to receive from an individual customer over the life of their account with your product. 9 most important direct-to-consumer metrics. Customer LTV.
User Pilot
AUGUST 15, 2023
It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.
FastSpring
FEBRUARY 23, 2023
Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.
Expert insights. Personalized for you.
87 
Let's personalize your content