Market Research Payment Methods Product Marketing SaaS Payments 
User Pilot
APRIL 21, 2024
Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Is it booking the product demo?
User Pilot
APRIL 29, 2024
TL;DR Segmentation is a process of grouping customers by shared characteristics. For example, age or product usage patterns. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.
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User Pilot
JULY 27, 2023
Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?
ProfitWell
JUNE 15, 2020
This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.
ProfitWell
NOVEMBER 12, 2019
Your core is a lot like pricing in SaaS companies. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. You can rely on value-based pricing to deliver products and services to different market segments.
FastSpring
FEBRUARY 23, 2023
Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market.
User Pilot
AUGUST 15, 2023
It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.
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