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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. Online marketing strategies for social media, emails, press releases, etc.

ChatGPT 77
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Stop the cycle: here's how content slows your churn

ProfitWell

Do your social media ads actually drive sales? Failure to track and improve customer churn rates can lead to the death of your business, particularly for subscription services that rely heavily on repeat customers. Poor customer service. Poor understanding of the value of your product/service. What causes customer churn?

Churn 83
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The Big Bold Secret to SaaS Growth in 2020!

TriTuns

*This is an updated version of the article , “The Big Bold Future Of SaaS Growth Is Customer Success” that I originally published on Software Executive Magazine in May 2019. When subscription software first came on the scene, many people naively assumed that it was just another revenue model for the vendor.

SaaS 71
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The Big Bold Secret to SaaS Growth in 2020!

TriTuns

*This is an updated version of the article , “The Big Bold Future Of SaaS Growth Is Customer Success” that I originally published on Software Executive Magazine in May 2019. When subscription software first came on the scene, many people naively assumed that it was just another revenue model for the vendor.

SaaS 71
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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Never believe that doubting yourself is a bad thing. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. What is one a-ha moment you’ve had in your sales career? Anything less is failure.

Scale 130