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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

In the last two years there have been so many new services around security, around machine learning that literally did not exist. Eyal Manor : But there is a lot of investment in that direction. Eyal Manor : So we spoke about security, but one of the biggest trend we alluded to was the emergence of new AI services.

Cloud 168
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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. We’ve got two sponsors, including a new one called Sapper Consulting. Sales enablement is easy.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. So we kept investing, we knew we were onto something, and little by little we saw our traction improve. Our salesforce didn’t know which one to sell.

B2B 133