PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman
Sales Hacker
DECEMBER 1, 2020
Now, before we get to the interview, we have sponsors and you need to hear about them. And that tends to make the messages stick just from a sales enablement and getting the team on board with an idea. And we were running it like a magazine and we built conferences around that. But I also think it makes the idea stick.
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