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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights

OPEXEngine

This is true even though selling software on a subscription basis has been around for well over 20 years. The last two decades of SaaS evolution has generated an enormous amount of information about financial and operational metrics and their reporting. The Value of Benchmarking. As an example, let’s take gross margin.

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What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

They also have a media segment, a separate business supporting creators who want to do subscription-based video monetization. How Does Vimeo Handle Long-Tail PLG vs. a Very Sales-Led Motion? Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Operational efficiency. Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. For example, a sales engagement tool could be much cheaper than its competitor, but lacks key functionality and takes more time to use.