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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

The right mental models have a knack of becoming an integral part of a company’s operating system, and more importantly help employees make good decisions, more often. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Kaitlin: You’re the General Manager HubSpot’s Service Hub.

Scale 188
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. But then we started thinking, well, actually cities as it hit the US and we started to shut down routes as a travel system, what are the tools you need? Our workforce is remote.

Travel 174
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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

. “The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. We use a multi-touch attribution system. Here’s Andrew.

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Amazon’s Kristin Graham On How to Build, Maintain and Scale a Strong Culture

OpenView Labs

Culture helps a company define itself, attract the right team members and customers, and differentiate in the marketplace. This might take the form of employee surveys, chat rooms, town halls, reviews on Glassdoor and LinkedIn, and other forums. It’s about reflecting back what you hear.”. The key to scaling your culture is curiosity.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

In SaaS vs. marketplaces? There are a bunch of generic management tools to help you achieve that such as seniority matrix , regular 1o1s, performance reviews, regular update meetings and/or offsites. Set up a ticketing system for feature requests and bug reports. How are you coming up with the best solutions?