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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B

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What is Vertical SaaS?

Stax

That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Since vertical SaaS platforms are niche-focused (e.g.,

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. Here are 10 key lessons from Toast’s remarkable journey scaling vertical SMB sales: 1. Many competitors can’t afford this approach.

SMB
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The Top 8 Embedded Payment Processors of 2025

USIO

Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.

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How to Choose the Right Payment Gateway: Strategies and Tips for Payment Gateway Comparison

Stax

No matter your industry or business model, having a seamless and secure way to accept payments is an absolute must. That’s where payment gateways come in. Payment gateways facilitate transactions, acting as the bridge between your business, your customer, and their chosen payment method. 

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What is a Payment Processing System and How Does It Work?

Stax

According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a payment processing system.