SaaStr

MARCH 1, 2024

Upsell and retention is an art, science and craft. Or churn will increase, NPS will stagnate and decline, and upsell and revenue retention will be a fraction of what it could be. You will need a VP of Engineering to manage these processes, recruit and build the team, and make your product more secure and enterprise-ready.

Scale 255

Scale Part-Time VPE CTO Hire Fractional VPE 255

User Pilot

JUNE 10, 2019

Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Typically, this means you’re marketing products with a freemium model or that offer a free trial. Poor retention and low customer LTV. Onboarding.

Growth Marketing 129

Growth Marketing Marketing Scale Payment Features 129

SaaStr

MAY 29, 2020

I guess the other thing is when you think about the wall to wall adoption that you see, obviously you have some great numbers especially, around retention specifically. In terms of metrics, how do you determine success and product market fit itself within an organization? Oculus our VR gaming platform is now enterprise ready.

Scale 223

Scale Sales Recruiting Pricing Leadership 223

Point Nine Land

APRIL 21, 2021

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing. This is the function in the organization that is really going to amplify the product messaging in your company, and the other way around.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52