article thumbnail

The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Every company is different and every customer comes in with different expectations, but these broad areas cover most of the key insights into customer satisfaction: Business Metrics: Measuring how engagement affects revenue. Adoption Metrics: Measuring the customer’s use of the product. Revenue or logo churn. Gross upsell.

article thumbnail

Customer Success and Upsells: How to Make the Most of Opportunities

Totango

Proactively engage customers with personalized campaigns. You might look at measurements such as: Usage Data: If a customer is using the product frequently or is heavily leveraging specific functions, then it is time to offer them access to premium features or other advanced products. Nurture the growth of each account.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Easy (yet efficient) Ways to Prove Customer Value

CustomerSuccessBox

ROI helps to prove customer value. By showing that the ROI is greater than the amount that was invested. By quantifying how the customer feels and how s/he engages with your product. ROI of implementing a Customer Success is also an important measure. The software does exactly that!

article thumbnail

SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Given the wide variety of vendors and software that CIOs have to really engage with? Once you do get in front of them, often people say about the importance of really selling the long term vision of kind of the product roadmap itself, and how that really plays into how they think about the partnership.

Scale 167