OpenView Labs

OCTOBER 5, 2021

In a B2B company, growth is applied much more broadly, taking a cross-functional, multidisciplinary approach that includes sales, marketing, customer success, product, and others. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. How well are they engaging? How should the success of marketing be measured?

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. You engage the marketing team and you do a lot of acquisition and people are coming. I do that a lot.

Startup 52

Startup Scale CTO Hire Outsourced Development 52