Tom Tunguz
MAY 20, 2015
Traditional software was initially sold by perpetual license. Then in the mid-00s with the advent of SaaS, the market shifted to per seat per year pricing. And simultaneously, freemium marketing strategies blossomed. Freemium companies provide software for free temporarily to entice users to try and use the product. Eventually, these users cross a threshold and convert to a paid subscriber.
CloseSaaS
MAY 21, 2015
We've already covered how to schedule more demo appointments with qualified prospects. Today we're going to talk about the probably most unglamorous part of giving demos: the nuts and bolts of preparing demos that turn into sales.
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ReSci
MAY 22, 2015
In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…. The post RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO appeared first on ReSci.
Tom Tunguz
MAY 19, 2015
Orbiting the Giant Hairball is one of the most unusual business books I’ve read. It’s irreverent, full of drawings, and completely chaotic in the most wonderful way. Gordon MacKenzie, the author of the book, worked at Hallmark cards for 30 years to the day. He started initially in the creative department imagining greeting cards and ultimately found himself with the title Creative Paradox.
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Tom Tunguz
MAY 18, 2015
In the late 1990s, two of the dominant talent management platforms were founded. Taleo and SuccessFactors grew very quickly after they entered the market, bringing novel delivery to the human capital market. Both companies eventually offered talent acquisition, performance management, and learning tools for human resources teams. But they started in different places.
ReSci
MAY 19, 2015
ad:tech in San Francisco is always an exciting conference, but this year is going to be even better than ever. The agenda is crafted specifically to meet the needs of the marketing, technology, and media communities, focusing…. The post Don’t miss these three sessions at ad:tech San Francisco appeared first on ReSci.
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