Sales Hacker
APRIL 26, 2018
A lot’s been said about the skills and traits that will enable salespeople to perform at their optimum best. Among the most frequently mentioned are product knowledge, customer empathy, problem solving, persuasiveness, and sales methodologies. No sales leader in her right mind would let loose a sales rep who lacks every one of those crucial attributes on the floor.
Claudiu Murariu
APRIL 26, 2018
In this issue I decided to try something new: to record the audio version of this week’s newsletter. So, here we go. Enjoy! Using a different attribution model for each marketing campaign is like cheating. I know, I know, I get it. If you are the newsletter guy, you’ll definitely want to report 10 new leads instead of the actual 8, by using the last click Interaction attribution model.
Intercom, Inc.
APRIL 26, 2018
The most successful products aren’t always the ones that win. Often, it’s the products that are first to mind. The products that create habits. Some habits, however, are much healthier than others, so what’s the secret to designing healthy patterns of behavior? As author Nir Eyal has learned, it requires a rigorous commitment to ethics – and empathetically questioning even your best intentions.
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