Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report
FastSpring
OCTOBER 24, 2024
It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. Once a single Black Friday shopping day, deals expanded to encompass the following Cyber Monday, with the entire weekend now referred to as Cyber Weekend. And between the Cyber Weekend halo effect, major global holidays, and end-of-year budget spends, sales in November and Q4 are stronger than other tim
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