InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s M

Marketing 63

Marketing SMB AI Metrics 63

Sales Hacker

APRIL 12, 2018

The post How to Build Sales Content that Works in 2018 appeared first on Sales Hacker.

Sales 62

Sales Sales Enablement 62

ITPro

APRIL 12, 2018

News. Top 10 providers could gain "unchecked influence" over customers.

Cloud 40

Cloud 40

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Zack began his career as a product designer before moving into product management and then growth roles. Most notably he led growth strategy at Creative Market (a global marketplace for design content that was acquired by Autodesk) and Hired.com.

Business 215

Business Branding Startup Leadership 215

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Payments

Sales Hacker

APRIL 12, 2018

Bad sales hires are painfully expensive. It’s a helluva lot more expensive when you’re in the dark about how to hire your VP of Sales. Take this founder of a startup that I just spoke to—they churned their VP of Sales after he crashed and burned in less than 14 months. It’s cost their business four quarters of performance , employee morale, and a BDR team that’s hanging by a thread led by a shining star of a director of sales who is stepping up to the plate but stretched

Sales Hiring 54

Sales Hiring Sales Recruiting Scale Sales 54