Fri.Oct 26, 2018

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How to balance customer success and revenue in sales

Intercom, Inc.

Customer success means wildly different things to different companies in the SaaS industry. Many organizations create customer success teams but there’s no clear definition as to how these teams develop long-term value for both the customer and the business. At some companies, customer success managers create resources for thousands of self-serve customers, while at others they work with a select few.

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The Practical Guide to User Onboarding

Upscope

What user onboarding is proven to work? There's a lot of advice so we'll take a look at specific practical examples of things companies did to improve their user onboarding including emails, UX and remembering that it's still sales. What onboarding emails have worked for companies? This roundup of 27 companies includes their full set of onboarding emails and key advice.

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How to Assess Sales Readiness: If You’re Not Assessing, You’re Guessing

Sales Hacker

The post How to Assess Sales Readiness: If You’re Not Assessing, You’re Guessing appeared first on Sales Hacker.

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The Value of Retrospectives After Marketing Projects

Adhere Creative

F or all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Nailing the Customer Handoff Between Sales and Customer Success

ChurnZero

Strategies for an Effective Partnership between Customer Success and Sales. The handoff of a new customer between Sales and Customer Success is a critical moment in the customer lifecycle. But for many organizations, this transfer of customer knowledge is a disorganized mess, lacking clear requirements and fraught with tension or even downright distrust between the two teams involved.