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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

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ProfitWell vs. Baremetrics

Baremetrics

We’ve dissected the Baremetrics vs. Stripe debate, as well as Stripe vs. Braintree , Chargebee , Chargify , Gumroad , PayPal , Recurly , Shopify , Zuora , and ProfitWell. Proftwell’s Retain: This is designed to reduce involuntary churn due to credit card failures. We’ve compared Chargebee to Recurly and Zuora.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Scalability Other Factors That Affect the Sales Multiple How to Make Your SaaS Business More Attractive and Valuable 1. Develop a Full Marketing Strategy 2. Lower Churn Prepare for a Sale Where to Sell Going it Alone Through a Private Sale Working With a Broker for a Win-Win Situation.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS.

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Product-led growth: AKA what you should be doing | ProfitWell

ProfitWell

Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. It developed a product people desperately needed—easy file sharing.

Scale 68
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A Look Back: Slack at $30,000,000 in ARR

SaaStr

And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! We started development in early 2004. I’m like, “Where can I talk to a sales rep?”

Scale 363
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April 23 – Customer Success Jobs

SmartKarrot

Collaborate with the internal teams and drive the part of customer success. Collaborate with the internal teams and drive the part of customer success. Manage existing portfolio growth by reviewing merchant operating model and Identifying expansion opportunities.