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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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The Complete Guide to Online Customer Research

Neil Patel

Quora is a great place for market research because it revolves around people holding in-depth conversations about a broad range of topics, from social media to startups to ethnic junk food. You can search ‘social media’ and immediately see a list of questions about your product or business idea. Let’s get started.

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3 Metrics to Determine if Your Subscription Model is Working or Failing

Chargify

It might be your subscription model. But how do you know if your current subscription model is working or failing? We’ll cover the three most important metrics for judging your subscription model’s success: Free to paid conversion rate . Key Subscription Metric #1: Free to paid conversion rate.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Develop a Full Marketing Strategy 2. Low churn allows recurring revenue to grow, improves growth rate, and reduces the risk of long-term value loss. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. Transferability 2. Sustainability 3. Protect Your Intellectual Property 3.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I had never quit a job before unless it was due to a promotion or a better opportunity. Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. Invest in your development internally and externally. Your career is what you make of it. Joyce Johnson.

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Successfully Switching From One-Time Fees to Subscriptions

FastSpring

If you’re selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril.