Remove Customer Success Remove Marketplace as a Service Remove Sales Recruiting Remove Software
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Customer Insights to Transform Sales Conversations

Sales Hacker

We hear a lot about equipping salespeople with customer insights to help them move from simple questioning to exploring challenges and discussing solutions with customers. Sales customer insights. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. FULL TRANSCRIPT BELOW.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Over the years at Gainsight , we’ve spent a lot of time (and money) to help the world understand what Customer Success actually is.

Scale 111
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. Pssst Loving our podcast content?

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%.

Scale 112
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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

The game has changed when it comes to recruiting. Hiring managers should prepare by putting together pitch materials (usually a 2-3 page deck) to give candidates a deeper look at your company and culture – beyond what’s on your website. Marketing: Market to existing customers rather than just prospects.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”