Remove Customer Success Remove Headcount Remove Marketplace as a Service Remove Sales
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

As a Customer Success leader, do you find yourself watering down your budgetary requests? According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. How Customer Success can win more resources, budget, and credibility with Jeff Heckler.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry | SVP of Sales @ Salesforce. There was not a lot of outbound sales or marketing.

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6 B2B Customer Segmentation Best Practices

Totango

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. Organizations need to segment customers based on how world events such as COVID-19 affect them. Customer segmentation is a way of grouping customers who have specific things in common.

B2B 71
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Customer service as a model for growth.

Scale 188
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. Meagen, sales. Everyone, customer success. Launch it to our customers, launch it to the sales team, launch it to prospects.” Our workforce is remote.

Travel 181
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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”. Just like your first sales are being done by one of the co-founders, the first product concepts are being done by one of the co-founders. In SaaS vs. marketplaces?