How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte
SaaStr
MARCH 28, 2025
SMB customers. The first 90 days of customer adoption are make-or-break Bill.com discovered their highest attrition occurs in this critical window, after which customers become remarkably sticky. This creates immediate value and reduces friction. 5 Non-Obvious Learnings from Bill.com’s Journey to $1.4B
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