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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

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The Subscription Model is the New Standard

SaaSOptics

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. Technology is the undisputed future of the biggest economy in the world, and the subscription model is quickly becoming the dominant business model. What has changed?

Insiders

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The Subscription Model is the New Standard

SaaSOptics

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. Technology is the undisputed future of the biggest economy in the world, and the subscription model is quickly becoming the dominant business model. What has changed?

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How to Increase LTV for E-commerce Businesses

Baremetrics

What LTV Metrics Show How do you know how much you earn per customer? That’s where the customer lifetime value comes into play. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. The higher the customer value, the more money you make.

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Jul 16 – Customer Success Jobs

SmartKarrot

Leading, expanding, and mentoring the Customer Success team members by setting the strategy and prioritizing Objectives and Key Results (OKRs); hiring, training, and developing a world-class team. Reactive duties include training, product support, and appropriate delegation when technical issues and feature requests arise.

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Why SaaS Companies Need to Move to Product Led Growth ASAP!

SmartKarrot

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. There’s one other reason that’s proved to be a game changer, the one that’s helped tech giants and new ventures sing their way to success: The advent of Product Led Growth (PLG).

Scale 10
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. I didn’t want to pay for this service.”