OpenView Labs

FEBRUARY 10, 2020

Sales now accounts for about 7% of the company’s headcount–a similar share of their workforce as marketing or product management. We call them enterprise advocates and it’s something that we began to grow about four years ago, with a focus on really complex large customers.”. The rest of their headcount only grew by 31%.

Sales Hiring 57

Sales Hiring Scale Headcount Sales 57

Totango

FEBRUARY 21, 2020

As the digitization of the marketplace reaches near-saturation, organizations will compete for customers based on value derived—and this will be driven by customer success. Customer success and retention have therefore become critical to achieving maximum customer lifetime value.

Customer Success 83

Customer Success Trends Scale Customer Lifetime Value 83

SmartKarrot

DECEMBER 18, 2020

. #3 Proactive customer engagement is going to be the top priority for the year 2021. With the rising trend of companies adopting customer success functions, companies have realized the importance of proactive customer engagement in driving business growth. The economies of scale work best with technology.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

. #3 Proactive customer engagement is going to be the top priority for the year 2021. With the rising trend of companies adopting customer success functions, companies have realized the importance of proactive customer engagement in driving business growth. The economies of scale work best with technology.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Double headcount every 6-9 months. Use venture capital to scale an inside sales team and dial for dollars to gain market share.

Scale 147

Scale Venture Capital SaaS Headcount 147

OpenView Labs

MAY 20, 2019

Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Your marketing should start to mimic a B2C business.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Your marketing should start to mimic a B2C business.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Tools like Outreach – which recently reached unicorn status – make it exceedingly easy to contact potential prospects across all channels at scale. Competition not only increases CAC, but it simultaneously decreases customer lifetime value (ouch!). Your marketing should start to mimic a B2C business.

Scale 40

Scale Startup Technical Review Software Review 40