Ham and Egg: How Team-Based Selling Boosts Win Rates
Sales Hacker
FEBRUARY 17, 2021
Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In part, my shift in thinking could pertain to not being the “front man” handling the pitch. It refers to two golfers who are playing as partners – one playing well, the other playing poorly.
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