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So ICONIQ Growth is back with their 2025 State of AI Report: Survey Overview It has some great data from 300 high growth software companies building AI products. The report notes cost has jumped dramatically in importance due to “commoditization of the model layer with the rise of more cost-efficient models.”
Even specialized tools and emerging leaders are following similar patterns in 2025: Monday.com : Customers report receiving notices of price increases coming into effect in January 2025, with some noting Pro plan increases to $19.00 Asana : Asana has been implementing selective price increases throughout 2025, with customers reporting 2.6%
Startups are designed to grow quickly, but high growth rates can generate huge costs as new infrastructure is introduced and scaled to meet demand. Cloud costs can be awkward and are constantly evolving, as proven by the growing world of cloud financial management (FinOps). Centralize governance. Prioritize by impact.
We’re seeing this occur within our startups Transition: Speaking of cost, let’s talk about the expense of AI Slide 11 Clearing: In the 24 months after chatGPT3 was released, a parameter race was unleashed where the sizes of models became ever larger, culminating most recently with Lama 3.3 at 450 billion parameters.
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