SaaStr

OCTOBER 25, 2023

Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. Product marketing is neither marketing nor product. You’re not building a product or getting any new customers. But ultimately, who should Product Marketing report to? But if you create truly valuable content, it won’t.

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Scale Sales Hiring AI Sales Recruiting 241

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? How should the success of marketing be measured? Below, we’ve shared the transcript of Harry’s interview with Sam. Harry Stebbings.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

Outseta

NOVEMBER 19, 2019

Building trust when you’re hired in a full-time capacity is an ongoing effort—as with consulting it likely starts during the interview process, but will typically persist for several years thereafter. If you’re lucky enough work for a CEO with a strong understanding of marketing, great—this is very much a cheat code.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. So first, if you take a step back, I think that marketing is really a practitioner discipline. But to make that a bit more tactical and tangible, first of all, you want to innovate with new content formats.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

GetUplift

FEBRUARY 15, 2019

I think Andy Crestodina, who is the guru of content marketing, once said, “Everything you say is marketing, and everything they say is social proof.” ” At the end, it says, “Paul, CTO, 21st Century Fox.” You may know all of these techniques now, but it was quite new when they went up with it.

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Social Media Travel Pricing Branding 59