article thumbnail

How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.

article thumbnail

SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? We were hired into the same role, same start date, competed head to head. Let’s go do it.

Scale 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Canoo for two

ProfitWell

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Does content marketing actually work?

article thumbnail

How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.

article thumbnail

Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. Dharmesh Shah. Steli Efti.

article thumbnail

How To Build (Internal) Trust As A CMO

Outseta

Marketing Consultant As a marketing consultant , I’ve played roles ranging from strategic advisor to independent contributor to interim head of marketing. Full-time Head of Marketing I’ve been hired to lead marketing teams at four companies in a full-time capacity now.