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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. Chris Orlob. Dharmesh Shah. Steli Efti.