How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. MRR numbers were changing all the time. I realized we had a moving target for the most important metric in our company.
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