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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. That didn’t help deliver a clearer picture of how the business was progressing. MRR numbers were changing all the time.

article thumbnail

How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. That didn’t help deliver a clearer picture of how the business was progressing. MRR numbers were changing all the time.