Practical Advice on SaaS marketing

OCTOBER 8, 2013

I assume "The Bulkhead Man" could probably handle a lot of other construction projects around the house: build a deck, hang new cabinets, replace siding, whatever. But that would be a bad idea. If you think about it carefully, you may find other ways to identify your particular market segment. Contact me if you need help.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

SaaStr

DECEMBER 5, 2019

Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called. To get that distribution all over the world in different market segments.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. He said that his job and actually he used Hull as the main tool for that was to bring the right data to the right people in the team as fast as possible. You have to kind of move up market to get there.

B2C 52

B2C Underperforming Technical Team B2B Data 52