FastSpring

APRIL 13, 2023

And so the internet is great about information. But it’s not great yet about communicating that information in a real world way. You’ll hear Justin’s founder story and how he created a first-in-market platform that allows companies to seamlessly integrate 3D and augmented reality tools into their brand experience.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

SaaStr

AUGUST 5, 2019

And while every company is different, I do firmly believe that the ideas and constructs that I’m about to present might be applicable to some, if not all of you, trying to build a SaaS companies. So what is our target market? One of my favorite stories is that of a construction company called Balfour Beatty.

Sales Recruiting 162

Sales Recruiting Construction Scale SaaS 162

ProfitWell

JANUARY 10, 2020

You might have, for example, a few different buyer personas across a few different fields, like Hubstaff, which counts legal firms and construction companies among its customer base for its time-management software. Create sources of information with content marketing. Focus on benefits.

Marketing 94

Marketing Strategy SaaS B2C 94

Sales Hacker

SEPTEMBER 11, 2018

The impact of sales and marketing on B2B execution. Driving constructive tension between sales and marketing. There Is No Optimal Deal Size Or Customer Segment. Sam Jacobs: You did a lot of research on deal size and market segment, and you concluded that there is no conclusion. What You’ll Learn.

Scale 42

Scale SaaS Investment Construction 42

SaaStr

DECEMBER 5, 2019

” We had been talking, up until that point, we’d been talking somewhat informally about potentially creating a proper ventures fund at Workday. Lots of different ways to construct… Start to participate in the journey, start to invest in the company and then when the next round presents itself, we’re there.

Development Team Review 130

Development Team Review Scale Technical Review Software Review 130

SaaStr

JUNE 16, 2020

So if you’re trying to figure out where to go find information, just know that it’s coming. And so really shifting both the marketing and sales engagements to all virtual, and then the organization on our operations. We’ve had to really self organize, and a lot of this was informed by some lessons we learned in 2008.

Sales Hiring 155

Sales Hiring Scale SaaS Payments Payment Services 155

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. Four weeks would be kind of a more ambitious approach where they have multiple systems that they want to kind of synchronize and compute data on the fly to derive information from the raw data and synchronize it.

B2C 52

B2C Underperforming Technical Team B2B Data 52