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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So How FastSpring Simplifies Selling Around the World Automated Localized Checkout Consumers often prefer to pay in their local currency or using payment methods that are popular in their region.

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Summary of New York Tech Week 2023 (Itaú BBA, BTG, BofA)

SaaSHolic

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Whatever it is, the way you tell your story online can make all the difference. Mark Suster | Managing Partner @ Upfront Ventures. So the ability for people to store oil doesn’t exist. I’ll give you an example in your personal life. That happens in venture capital, and that’s happening right now.

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. Then also went into venture capital where I invested in API first products. Thank you Ceci. I’m Vicki Lin. Ceci Stallsmith : Cool.

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When should you hire a CFO?

Point Nine Land

is but an experienced finance person can play a vital role in internationalisation as well. Contract reviews with big clients, compliance matters, any type of changes of law, tax audits, dealing with advisors, etc. are usually also things such a person could take care of instead of the founders. Some time around the $0.5–1.5

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . Sales motion: A corporation’s method and strategies to market its goods. Lead: A potential client, either as an individual or company.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Michael: I was really aligned.