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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. Then also went into venture capital where I invested in API first products. Thank you Ceci. I’m Vicki Lin. Ceci Stallsmith : Cool.

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When should you hire a CFO?

Point Nine Land

It seems like while there’s been a lot of discussion in the SaaS community about the right time to bring on a VP of Sales or VP of Marketing (with the best advice coming from Jason himself¹), the finance department hasn’t attracted as much attention yet. are usually also things such a person could take care of instead of the founders.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. .

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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Whatever it is, the way you tell your story online can make all the difference. Mark Suster | Managing Partner @ Upfront Ventures. So the ability for people to store oil doesn’t exist. I’ll give you an example in your personal life. That happens in venture capital, and that’s happening right now.