Remove compliance Remove Payment Features Remove Sales Remove White Paper
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. Obviously this requires a new sales process.

SMB 100
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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Three Marketing Lessons from The Political Realm

Kellblog

Now, let’s zoom back to Silicon Valley and think about how a sales team might allocate their energy across problem/solution/proof. Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” People want both.