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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

In order to execute on this mission, founders can bootstrap their company, raise outside money ( venture capital is the most popular), or use a combination of both to help build their business. Security/Compliance: Early-stage startups are likely not going to be SOC certified. Funding rounds.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

When we actually did our market research, we found that 80% of physical therapists were still using and documenting on pen and paper back in 2007. Some compliance factors had added fuel to our fire in terms of more people wanting to adopt. We saw this opportunity to grow faster, but we needed capital.

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