Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
It’s a defensible strategy to create differentiation when you and that partner build out specific integrations. Pick your strategies, invest in them, and start tiering. So, if a sales rep is in a sticky situation, they can pull in a compliance expert from the team, and that team is accessible to customers in live chat.
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