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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

Many SaaS companies have already acknowledged the growing and lasting trend of podcast marketing and launched their own podcasts. And recently I interviewed some of them asking a few essential questions: What marketing goals are you pursuing with your podcast? . Content repurposing platform. “ Each episode produces.

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16 Best Product Growth Tools For SaaS Companies in 2024

User Pilot

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Live interview transcript. Source: Userzoom.

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Build a comprehensive user persona by collecting data through methods such as surveys, interviews, and analytics to gather valuable customer data.

B2B 92
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

This is part of an ongoing series of interviews about unlocking the potential of growth. One of our first products was a Watchlist API, which is for OFAC compliance. Why does Matt see free products as a tool for growth ? They allow for massive scale and provide a captive subscriber audience that you can upsell.

Data 182
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SaaStr Podcasts for the Week with Auth0 and CircleCI — January 31, 2020

SaaStr

Below, we’ve shared the transcript of Harry’s interview with Eugenio. In the beginning, all the go to market in our case and for a developer fueled company like ours, it’s all about empowerment and enablement. We need to know what your compliance, we need to know about your security posture,” as an example.

Scale 167
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SaaStr Podcasts for the Week: May 17, 2019

SaaStr

Below, we’ve shared the full transcript of Harry’s interview with Godard Abel. Some people are all about compliance and, “Say this, don’t say this,” but if you have to have that kind of a hard conversation to let someone go, I’m just very honest, and I’ll answer their questions. Godard Abel.

Scale 144