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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. through the marketing mix. " Why should I give a damn?

Strategy 128
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.

Scale 146
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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 210
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GTM 137: The Biggest Business Turnaround You’ve Never Heard Of & The Growth Levers to Pull When Things Go Wrong

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

Scale 78