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How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%

Sales Enablement, SaaS and Growth

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.

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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. Steve has previously said, “Sales and marketing must be one team.” What does this mean for the processes used by marketing teams?

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

And that comes down to users, which is where the concept of “product-market- sales fit” comes in, observes Jyoti Bansal, founding CEO of AppDynamics (which was acquired by Cisco for $3.7B Maybe it comes out of the development budget, it comes out of engineering, marketing, sales. the night before it was to IPO).

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PODCAST 06: The Secret to Incredible Sales Management and Building a Coaching Culture

Sales Hacker

On this episode of the Sales Hacker podcast, we talk with Marc Jacobs , SVP of Sales and Customer Success at CB Insights about the secret to incredible sales management and building a sales coaching culture. Building a professional development program resulting in high quota attainment for SDRs turned Account Executives.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

So don’t just aimlessly listen to sales podcasts and never implement the lessons. Take notes, highlight the best parts, and share important takeaways with your team. Then, most importantly, take what you’ve learned and go apply the insights to your sales process. Experiment, test, record, and optimize! Links: iTunes.

Scale 111
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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

How does this hire correlate to your hiring in sales enablement? Why does Mike believe that playbooks are for suckers? * Why does Michael believe that most sales meetings are unproductive? What is the right way to structure your sales meeting? Who should be brought into the meeting other than the sales team?

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The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. In fact, they often result to massive disappointment, and may even pull your team one or two steps backward.