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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights

OPEXEngine

This is true even though selling software on a subscription basis has been around for well over 20 years. In my experience working with enterprise SaaS companies over the past five years, I’ve seen a large variance in benchmarks for gross margin across subscription software businesses. The Value of Benchmarking.

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CEOs x Coronavirus

ProfitWell

Listen wherever you get podcasts: Your top subscription news. Kyle Poyar , VP of Marketing Strategy over at OpenView , shared his expertise with me on sales, particularly regarding his piece on the OV blog: Your Product Sells Itself. There is certainly a fear that with a product-led motion, you don’t have to pay sales compensation.

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Sales-led Vs. Product-led: Why You Don’t Have to Choose

SaaSOptics

The two most common go-to-market strategies are sales-led growth (SLG) and, more recently, product-led growth (PLG). . In a study that analyzed the growth trends of 495 product-led companies , Peersignal found the percentage of sales headcounts at product-led companies increased along with total employee growth.

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Being “Product-Led” in 2023 Means Product-Led Sales

Chart Mogul

– Nicholas Mills, President, Pitch The shift to subscription-based models has changed how a company operates. – Sara Archer, VP of Sales, ChartMogul For SaaS companies, this shift in consumer behavior means adopting a product-led go-to-market strategy and product-led sales. That has gone away.

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Kellblog Predictions for 2024

Kellblog

The Crux becomes the strategy book of the year. First, I was manifesting this prediction – I wanted it to be the strategy book of the year. It should be in the top ten with Good to Great , Blue Ocean Strategy , Thinking in Bets , The Art of War , and its older sibling Good Strategy, Bad Strategy. Hook ) will help.

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