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Kellblog Predictions for 2024

Kellblog

While UBP companies were hit harder, as this slightly confusing slide from Iconiq demonstrates [1], they nevertheless grew faster than their subscription counterparts in 2023. Per LinkedIn , headcount is up 240% over the past two years. They’re my funnel for filling AE headcount. That’s a big compensation hit.

AI Search 109
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Sales-led Vs. Product-led: Why You Don’t Have to Choose

SaaSOptics

If you observe the average sales headcount of early-stage product-led companies, you’ll find that many have already laid the foundation of a hybrid model because (in most cases) a strong sales team is what ultimately allows them to scale and maintain their hold on the market. There Aren’t Many True Product-led Companies.

Scale 97
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Being “Product-Led” in 2023 Means Product-Led Sales

Chart Mogul

– Nicholas Mills, President, Pitch The shift to subscription-based models has changed how a company operates. Slack’s magic in their use of PLG was that they were landing with software engineers in tech companies that were probably 40 to 50% of the overall company headcounts and very influential. That has gone away.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Contract value: Companies selling subscriptions with larger average contract values also have longer sales cycles than companies selling low priced, low touch subscriptions.

Scale 102
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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights

OPEXEngine

This is true even though selling software on a subscription basis has been around for well over 20 years. In my experience working with enterprise SaaS companies over the past five years, I’ve seen a large variance in benchmarks for gross margin across subscription software businesses. The Value of Benchmarking.

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CEOs x Coronavirus

ProfitWell

Listen wherever you get podcasts: Your top subscription news. Slack, for instance, grew their sales headcount by 66% year over year, compared to 31% for other functions. There is certainly a fear that with a product-led motion, you don’t have to pay sales compensation. That’s it for your March 3 episode of Recur Now.