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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. For Steve, what does devops really mean? What does Steve believe is the right culture for devops teams? How can a CEO determine when is the right time to fundamentally invest in devops?

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

When should companies offer services? Joining me to interview Bansal, we have general partner Peter Levine, who also put out a series of 16 short sales videos for founders, which you can find at a16z.com/16sales. You go from the bottom, you go from the top, you will go to the developers and DevOps engineers directly.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. These companies resell the solution and bundle services around the solution to add value to the customer.

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Inside Cypress’s Playbook for Launching Usage-Based Pricing

OpenView Labs

The complexities are analogous to making the leap from on-prem to SaaS; it requires changes in go-to-market strategy, financial planning, sales processes, compensation models, and much more. The research process was purposefully wide-ranging, spanning customer interviews, surveys, product usage analysis, and competitor studies.

Pricing 52
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SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020

SaaStr

How should founders think about sales rep compensation? Below, we’ve shared the full transcript of Harry’s interview with David Skok or you can jump to the transcript of Jason’s interview with Ed. So tying their compensation to what’s good for the company is the right thing to do. Why is 12 months so crucial?

Scale 190